Dental Relationship Marketing

A dentist recently asked if I thought using CD-Rom or video during case presentation was worthwhile… My answer, yes absolutely; however be sure to always ask the patient for permission first.

For example, ask the patient, “Would you like to see a brief animated video of the treatment? It is only about 3 minutes long however I think you’ll really find it beneficial?” By asking this way you inform the patient the program is animated (so they won’t say no thinking you might show them a horrible real life bloody surgical incision), you let them know it is only 3 minutes long (so they won’t think you’ll hold them hostage with a 30 minute video), and you also politely ask for their permission.

Introduce visual programs and ask for permission in this format- you’ll get patients motivated about their treatment, and help them to feel empowered as a part of their learning and decision process as well.

How do you introduce video programs to your patients during case presentation?

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