Dental Relationship Marketing

Good or bad economy, small or large team, old or new practice… Here are a few great marketing techniques that never go out of style. First, marketing should be segmented into two categories, basic and advanced.

Start with the basics first. You wouldn’t consider enrolling in a Level II foreign language class without first learning the basics- marketing is the same. If you move right into advanced marketing without mastering the basics you risk wasting both time and money. Here are a few basics. I’ll cover advanced topics in a future blog post.

1) Referral Programs- implement systemized programs that are easy to manage. The key here, as with most marketing is consistency… Ask for referrals regularly, verbally and in writing. Note: Practices likely to get the most referrals provide top notch client care (notice I didn’t say top notch dentistry, because it’s not about the dentistry).

2) Keep in Touch- communicate with patients on a regular basis (quarterly at minimum). Quality of content counts, good communication vehicles include emails, hardcopy newsletters, phone calls, thank you notes, events, etc.

3) Office Environment- observe your office and see what it REALLY looks like. We can become numb to our environment when we practically live in it. Has your office become cluttered? Do you have chipped paint, dirty chairs or stained ceiling tiles? All of this directly impacts your bottom line.

4) Case Acceptance – if you aren’t already, get intimate with your numbers. Know exactly how many cases you present each month and how much treatment is accepted. Once you know where you are, you can determine if you are in need of a case acceptance tune up- or praise yourself for how well you are doing.

More marketing tips that consistently deliver… to be continued. Check back soon!  Need help in the meantime email rita@tangiblemarketing.com.

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