Relationship-Focused Dental Marketing

At the 2009 ADA meeting in Hawaii,  Kevin Henry, managing editor of Dental Economics and Dentistry IQ blogger, and Rita Zamora discuss word of mouth referral marketing …

Key points are:

1)  The stronger your referral flows are, the better your return on all marketing investments.

2)  Increase referrals via quality patient relations and communication  (consistent contact with patients more than twice per year).

3)  If you don’t already have a referral system for your dental practice, now is a great time to start.