Dental Relationship Marketing

Despite the internet, social media and all of the wonderful technologies we enjoy in dentistry, it’s the soft skills that still reign king.  Dr. Barry Polansky, author of the book “The Art of the Examination“, explains that people skills are a prerequisite to a successful private practice and that trust is the highest form of human motivation.

Read more in Dr. Polansky’s “Ask the Expert” column in Dental Economics. Explore Dr. Polansky’s coaching services in his Academy of Dental Leadership.

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