http://www.dentalrelationshipmarketing.com/2010/04/14/dentists-are-you-pretending-social-media-is-free/ Growing Your Practice By Connecting You To Your Best Referral Sources - Your Patients And Their Friends Mon, 19 Dec 2011 00:03:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.dentalrelationshipmarketing.com/2010/04/14/dentists-are-you-pretending-social-media-is-free/comment-page-1/#comment-36 Rita Zamora Thu, 15 Apr 2010 17:22:42 +0000 http://www.dentalrelationshipmarketing.com/?p=985#comment-36 Hi Livvie, Thank you for stopping by and commenting. I love that phrase, "social media is word of mouth advertising at it's (targeted) best". So true! Hi Livvie, Thank you for stopping by and commenting. I love that phrase, “social media is word of mouth advertising at it's (targeted) best”. So true!

]]> http://www.dentalrelationshipmarketing.com/2010/04/14/dentists-are-you-pretending-social-media-is-free/comment-page-1/#comment-35 livviematthews Thu, 15 Apr 2010 06:27:08 +0000 http://www.dentalrelationshipmarketing.com/?p=985#comment-35 Hi Rita, I agree it's a mistake to pretend social media is free, however when you consider the massive amount of money most dentist's have spent on traditional marketing -yellow page ads, direct mail out's that reach about 3% at best 5% of the market mailed to (what happened to the other 90% of their investment). and magazine ads, then you factor in how many, or should we say how few, people are actually reached with tradional advertising, the cost of budgeting money for a ongoing social media presence pales in comparison. As with anything we build, social media takes time and as noted "time is money", but whether social media is handled "in-house" by a (paid) employee or "outsourced" to a social media specialist, social media is word of mouth advertising at it's (targeted) best. Hi Rita, I agree it's a mistake to pretend social media is free, however when you consider the massive amount of money most dentist's have spent on traditional marketing -yellow page ads, direct mail out's that reach about 3% at best 5% of the market mailed to (what happened to the other 90% of their investment). and magazine ads, then you factor in how many, or should we say how few, people are actually reached with tradional advertising, the cost of budgeting money for a ongoing social media presence pales in comparison. As with anything we build, social media takes time and as noted “time is money”, but whether social media is handled “in-house” by a (paid) employee or “outsourced” to a social media specialist, social media is word of mouth advertising at it's (targeted) best.

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