Relationship-Focused Dental Marketing

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“Talking Social Media…” a video interview by Kevin Henry, managing editor of Dental Economics and Dentistry IQ blogger, alongside Teresa Duncan, author of TheDentalImplantBlog … Outside the ADA meeting in beautiful Hawaii.

Aloha! Just spent the last week in Honolulu at the Academy of Dental Management Consultants (ADMC) annual meeting and visited the ADA meeting as well.

Despite the economy, I saw many dental teams in attendance. It was great to see dentists investing in enhancing their own, and their team’s, skills to continue to grow and flourish.

Many exciting changes occuring in dentistry. More later … Aloha for now!

A recent Denver Business Journal article Study: Stay-at-home moms dominate social media stated that more than 60 percent of stay-at-home moms are more likely to use Facebook, compared to average adults at 50%.

The article also said, “Nearly 94 percent of the moms surveyed said they seek advice before buying products or services and more than 97 percent said they give advice on products or services purchased”.   This article is a timely reminder of where potential new patients are–online and interacting on social media.

Are you, or is your practice, participating in these online conversations?

This video by Erick Qualman on his term, Socialnomics, is informative– a bit fast, so don’t hesitate to hit the pause button if you miss something.  Of particular interest is the comparison of time it has taken for various mediums like radio and TV to reach 50 million users when compared to today’s mediums.  These stats are representative of the viralness of Social Media.

Consider then the benefits (and risks) of this amplified word of mouth for you and your dental practice …

Say goodbye to TV commercials (as we know them), phone books, yellow pages and advertisements and newspapers made from dead trees …

Check out Wired Magazine’s 100 Things Your Kids May Never Know About. Interesting article.