Dental Relationship Marketing

Posts Tagged ‘dental case presenation’

On a scale of 1 to 10 with 10 being best, I rate Henry Schein® GURU a 10+. After years of personally presenting thousands of periodontal and dental implant cases to sometimes scared, financially challenged or “difficult” patients, I can say with confidence, “This consult tool is terrific and will begin to return on your investment from the moment you use it”. (No, I’m not employed by Henry Schein®. I just love practical solutions to long time problems).

A specific example of the power of GURU is… A patient is in need of a Sinus Augmentation. Ok, you can use all the good tangible visuals in the market and verbally explain it in succinct detail and still risk the patient not entirely understanding, or easily show the patient a brief animated program illustrating what happens to the sinus floor post tooth loss. GURU’s illustration is the best available in the market, I’ve already seen it cut down on the sinus augmentation explanation time and… bonus, the patient definitively “got it,” he understood exactly what his situation was and clearly saw what he needed to do about it- and scheduled surgery immediately post viewing the program.

There has never been a better visual of a sinus collapse or augmentation- at least that I’ve seen. Further, GURU’s visuals are friendly and professional, and the program is intuitively useful… there’s even an option to email the patient their personal treatment “program”. I love this tool and can’t wait to begin training my client’s teams to implement it in all appropriate facets of the practice.

What are your thoughts?

Popularity: 14% [?]

A dentist recently asked if I thought using CD-Rom or video during case presentation was worthwhile… My answer, yes absolutely; however be sure to always ask the patient for permission first.

For example, ask the patient, “Would you like to see a brief animated video of the treatment? It is only about 3 minutes long however I think you’ll really find it beneficial?” By asking this way you inform the patient the program is animated (so they won’t say no thinking you might show them a horrible real life bloody surgical incision), you let them know it is only 3 minutes long (so they won’t think you’ll hold them hostage with a 30 minute video), and you also politely ask for their permission.

Introduce visual programs and ask for permission in this format- you’ll get patients motivated about their treatment, and help them to feel empowered as a part of their learning and decision process as well.

How do you introduce video programs to your patients during case presentation?

Popularity: 9% [?]