Dental Relationship Marketing

Posts Tagged ‘dental marketing coach’

Convert your website visitors into patient appointments and referrals… LinkboxTM is a website add-on that provides valuable marketing tools to any existing website. LinkBoxTM encourages website visitors to contact your practice, as well as refer friends. And because it’s a stand-alone product, LinkBoxTM doesn’t integrate with your current practice management systems in any way – so it’s simple to set up and start using right away.

I especially like the way the product opens the door for dialogue. Consumers today have become so accustomed to sharing their thoughts, opinions and requests through their computer keyboards… This tool gives potential new patients one more way to explore you, and gives existing patients one more way to refer you.

Watch a demo and learn more about their terrific no-risk 30 day trial here.

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Where is the absolute best place to market your practice right now? The answer is inside. Before you venture outside of your practice with direct mail or advertising, be sure you are maximizing the business you already have. Start off by seriously evaluating your case acceptance numbers. How many cases of treatment are you recommending, and how many are being accepted? Some practices are busy today despite the economy, and it’s easy to think busy equals profitable. Unfortunately this isn’t always true.

There is only one way to confirm how successful your case acceptance is and that is to read your data. What does your data say? Plain and simple, your key data = how many cases were presented, and how many were accepted? It is very important to point out that low case acceptance does not necessarily mean poor case presentation… in many situations low acceptance can be a direct result of failure to follow up. One of my mantras is, “The fortune is in the follow up”. Especially in this economy when patients are holding off on treatment, and possibly holding off for longer periods of time, it’s critical to follow up with patients regularly. Keep in touch, show you care, continue to communicate benefits, make yourself accessible, etc.

Remember dental needs that don’t hurt are easy for some to defer; however when you are top of mind and someone’s budget finally allows for either a new TV or the crown they need, chances are higher they will think twice before running out to buy the TV (especially if they just read an article in your newsletter about how procrastination costs patients more…). The most rewarding part of case acceptance marketing and training is the win-win benefit. The better your presentation and follow up, the more patients will pursue treatment and gain health and/or beauty- and the more cases accepted, the higher profits you and your practice will enjoy.

Need help? Call Rita at 303-807-3827 or visit TangibleMarketing.com

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Most dentists and small business owners know they need to market… however where do you start? Do you invest a lot of time, money and energy into a comprehensive marketing plan? Should you hire someone to help or go it alone? So many questions arise and sometimes just the thoughts of marketing planning can be overwhelming. What if I told you it would be better not to invest too much time in planning? At least this is what some top consultants and coaches are saying…

A few months ago I had the pleasure of hearing, Douglas B. Reeves, Ph.D., internationally recognized consultant, entrepreneur and Harvard University Distinguished Author, speak at a local seminar. He said, “70% of strategic plans are never initiated.” Instead, he recommended a “One page strategy,” something that will inspire action. This concept seems to be a trend, just this week I heard a multi-million dollar marketing coach say she’s never had a marketing plan. Instead she evaluates her situation regularly and takes action as needed.

This by no means is meant to imply you should never plan or think ahead. If strategic and in-depth planning works for you, go for it. If it doesn’t work for you, if multi-page marketing plans stress you out or make you feel bad, then try the one-page plan strategy. Take at least one healthy action step at a time. One action step alone can be freeing and motivating. Then just keep going, just like riding a bike, if you want to get anywhere you need to keep pedaling and stay in action.

So, what are your plans for marketing implementation this January 2009?

Need help? Call Rita at 303-807-3827 or email rita@tangiblemarketing.com

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